Fuelled Connects Complex Equipment to International buyer

Project overview

Fuelled facilitated the sale of two refrigeration plants—originally located in North America —to a buyer in Nigeria. Despite low domestic interest and limited documentation, Fuelled created a thriving international market using its data-driven approach and global reach.

The Challenge

  • Low Domestic Demand: The refrigeration units generated minimal interest in the North American market.

  • Poor Documentation: Limited technical and visual documentation made it tough to build immediate trust with buyers.

Fuelled's Strategy

  • Hyper-Targeted Outreach:
    Over 2,500 contacts were reached via direct sales and digital business development efforts, leveraging Fuelled’s curated contact lists and intelligent automation.

  • Massive Online Visibility:
    The listings garnered 3,500+ online views, generating consistent inbound inquiries.

  • Engaged Sales Process:
    The sales team managed 100+ personalized touchpoints with interested customers, answering technical questions, scheduling inspections, and providing logistics advice.

  • On-the-Ground Coordination:
    Two in-person inspections were arranged, helping bridge the physical gap between seller and buyer.

The Outcome

  • Fast Turnaround: From initial listing to deal close, the full cycle took just ~90 days.

  • Upsell Win: The buyer, originally considering a single unit, opted to purchase both plants after evaluating the value and opportunity.

  • Global Deal Flow: Equipment was sent to its final destination in Nigeria, extending the life and utility of high-value assets across continents.

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