Project overview
Fuelled facilitated the sale of two refrigeration plants—originally located in North America —to a buyer in Nigeria. Despite low domestic interest and limited documentation, Fuelled created a thriving international market using its data-driven approach and global reach.
The Challenge
Low Domestic Demand: The refrigeration units generated minimal interest in the North American market.
Poor Documentation: Limited technical and visual documentation made it tough to build immediate trust with buyers.
Fuelled's Strategy
Hyper-Targeted Outreach:
Over 2,500 contacts were reached via direct sales and digital business development efforts, leveraging Fuelled’s curated contact lists and intelligent automation.Massive Online Visibility:
The listings garnered 3,500+ online views, generating consistent inbound inquiries.Engaged Sales Process:
The sales team managed 100+ personalized touchpoints with interested customers, answering technical questions, scheduling inspections, and providing logistics advice.On-the-Ground Coordination:
Two in-person inspections were arranged, helping bridge the physical gap between seller and buyer.
The Outcome
Fast Turnaround: From initial listing to deal close, the full cycle took just ~90 days.
Upsell Win: The buyer, originally considering a single unit, opted to purchase both plants after evaluating the value and opportunity.
Global Deal Flow: Equipment was sent to its final destination in Nigeria, extending the life and utility of high-value assets across continents.